Product And The Company s Expansion Essay - 1046 Words

Introduction to Choffy To put it simply, Choffy is brewed chocolate. Cocoa beans are roasted and ground to create an alleged long-last energy and wellness drink. Choffy’s website (www.choffy.com) provides more information about the product and the company’s expansion. Competition with Coffee: Complementary vs. Substitute Complementary goods are good that go together or are connected, while substitute good is a good that satisfy the same needs of the consumers and can be used to replace one another. For example, complementary goods are items such as coffee and cream, and substitute good would be energy drinks and coffee. Therefore, Choffy competes as a substitute to coffee. Choffy does have the potential to genuinely compete with coffee if all its claims are true. Choffy claims that its drinks are a better alternative to coffee since it contains theobromine rather than caffeine. This avoids the negative effects of caffeine while still providing an energy lift. Additionally, Choffy states that it drink contains antioxidants, creates better blood circulation, and gives the feeling of being focused, alert and elated (www.choffy.com). Other factors to examine at are taste, availability, and costs. Choffy taste must be better than the taste of coffee to consumers. This may be a difficult task with coff ee being the second highest traded commodity in the world. Choffy is currently only available in the United States, but Americans ate billions worth of chocolate in 2015Show MoreRelatedCritically Evaluate the Main Potential Advantages and Disadvantages of Horizontal Expansion for a Company.1535 Words   |  7 PagesWhich way to grow? The question is, should the company expand horizontally or should the company diversify or expand vertically? There is no clear cut answer to this question. There are advantages and pitfalls to each of these methods and there are many examples of organisation where a certain choice has proven extremely profitable and vice versa. This essay will provide advantages and disadvantages of horizontal expansion by comparing it with vertical and diversified growth. The reader will beRead MoreSwot / Tows Starbucks1183 Words   |  5 Pageswidespread global presence. The company operates about 13,168 retail store locations. The company s widespread presence provides it with widespread brand recognition and a strong customer base. • A disciplined innovator Starbucks is a disciplined innovator. The company effectively manages its innovation time line generating consistency in same store sales. 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Based on rationale, expansion strategiesRead MoreA Plan For The Low Calorie, Frozen Microwaveable Food Company1414 Words   |  6 Pagesplan that managers in the low-calorie, frozen microwaveable food company could follow in anticipation of raising prices when selecting pricing strategies for making their products response to a change in price less elastic. Provide a rationale fo r your response. Warren Buffett, the renowned financial investor has said, â€Å"The single most important decision in evaluating a business is pricing power (Frye Campbell, 2011) When a company has the ability and power to raise prices without losing businessRead MoreCase Study : Chic Fil A Operates922 Words   |  4 Pagesopportunity for making more revenues and money of its returns (Nelson, 2015). Secondly, the company lacks product differentiation. The menu consists pretty much all just chicken dishes and sandwiches. Thirdly, embracing of Christian-based values as the key business principles caused resentment and product boycotts from gays and lesbians (Sieczkowski, 2014). The majority of people in this group felt the company interfered with their rights. Such aspect is likely to damage the brand image and reduce itsRead MorePrince Edward Island - Essay1164 Words   |  5 Pages Executive Summary: Prince Edward Island Preserve manufactures and produced high- quality, high priced specialty food products. P.E.I.P.C. experienced rapid growth in its short history. In the first few years of its existence, founder Bruce MacNaughton expanded his company from one manufacturing and retail outlet in 1989, following a second retail outlet in 1991. The company also diversified and opened two restaurants in 1989 and 1990 respectively. It is anticipated that P.E.I.P.C. will continue

The Field of Social Psychology Used to Develop a Personal...

The field of social psychology is diverse in character. Consequently, it may be useful to develop a personal theory of social psychology in order to improve one’s understanding of the field of social psychology. Research has demonstrated that, â€Å"...expectations of stigma can impair social and academic functioning of stigmatized persons by affecting their performance...†(Baum, Revenson Singer, 2012, p.601). This observation lends to the idea that social psychology inherently recognizes that individuals are psychologically influenced by the contexts of the social environment in which they function. Understanding such contextualizations allows the social psychologist to devise treatment plans that more effectively address psychological issues as they arise and prior to them becoming potentially life-altering. Social psychologists examine in detail the cognitive elements of an individual which in turn influence social behavior and thus can enable the social psychologis ts to better assist the individual in restoring a sense of well-being and higher quality to his or her life (Yoon, Hacker, Hewitt, Abrams Cleary, 2012). This well-being improves the overall psychological affect of the individual within the context of his or her social interactions. In this regard, this project first examines several core theories within the field of social psychology. These core theories are: observational learning theory, self-perception theory, drive theory and attribution theory.Show MoreRelatedAttitude Formation1356 Words   |  6 PagesLawanda Thomas Walden University Attitude Formation The field of social psychology focuses on understanding the behavior of an individual and seeks to include the aspects of external and internal influences that impact behavior. 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The Artist as a Critic Free Essays

Oscar Wilder’s The Artist as Critic revolves around a debate Gilbert and Ernest discuss over art criticism and analysis. Ernest argues â€Å"that in the best days of art there we no art critics. † (Wilder 346). We will write a custom essay sample on The Artist as a Critic or any similar topic only for you Order Now Whereas Gilbert reasons that â€Å"it (art criticism) treats the work of art simply as a starting-point for a new creation† (Wilder 367). Sadly, Ernest’s blatant ignorance is unable to comprehend that without art criticism, there would be no art to truly value. Wilde’s quote means that in order to hold art of all fields at a high prestige, we need critical structure and recognition of historical/political context to support art in order to admire the pure beauty within its relative expertise. â€Å"To know the principles of the highest art is to know the principles of the arts† (Wilder 354). Therefore, the cruciality of art criticism responds to the interpretation of meaning and focus on the current culture and time period, overall helping viewers perceive and analyze artworks to gain further knowledge and respect for such creations. Without the critical faculty, there is no artistic creation at all, worthy of name†¦ and no one who does not possess this critical faculty can create anything at all in art. † (Wilder 355) Gilbert sais this to Ernest arguing over the use of art criticism from the Greeks. Gilbert means that without a basic structure of skills and fundamental elements relevant to the expertise, there is n o precision of craft. What makes fine art beautiful, worth listening and compelling is highly contingent upon the mastery of key skills and artistic components. If an opera singer didn’t know how to differentiate their use of breath during lyric or coloratura repertoire, they would not be able to get through any piece or art song. Instead, they would sound breathy and toneless throughout the phrases, who wants to hear that? Likewise, if a writer has no sense of plot flow, character development, or interesting themes within a story, there is no point in wasting your time reading through a painful piece of literature. All art forms are developed under a certain skill which require dedicated competence and applied faculty. Art critics simply keep artists in check by maintaining a certain level expectation to reach for and continue to advance artistic creations. Negative art criticism does not always apply to the lack of faculty skills. In Amiri Baraka’s poem Somebody Blew Up America, released a year after the anniversary of 9/11, he executed a highly controversial piece of writing that was a accused of racism and hatred against Jews, Israelis, and American leaders. The bigoted public treated his work as a literal translation of his opinions and beliefs, when his intentions were to create an ultimate allegoric poem to open the eyes of our country that was unaware of political schemes and inhumane manipulation of our government that was thought to have led to the events of 9/11. Despite such a dispute perhaps liable from governmental course of action, 9/11 was still a fresh wound upon our country that was no where close to recovery due to such loss and tragic deaths. Baraka’s poem hit too close to home at the time, people did not want to listen to his radical accusations and unpatriotic rambling about our country getting bombed. â€Å"The public’s inability to see the poem for what it really is, a high rhetorical statement expressing the writer’s ideological investments, signifies a profound lack of understanding of the nature of poetic art—a lack which can be explained by any number of cultural, historical, and institutional factors. (Gwiazda 16) Baraka’s Somebody Blew Up America was a powerful poem that should be praised for its thunderous diction and expertise of faculty. Instead he was removed from the national position as the Poet Laureate of New Jersey because the people of country could not comprehend such controversial context within his poem, they took his words too literally instead of a representation of political activist art. â€Å"The sheer multitude of these questions might indeed produce in the reader the suspicion of a global conspiracy of oppressors against oppressed, privileged against unprivileged, have against have-nots. Through its relentless accumulation of imperialist wrongs â€Å"Somebody Blew up America† achieves a compelling rhetorical effect. † (Gwiazda 10) Such an example of Baraka’s failure of a poem provides the essential requirement to utilize analytical techniques within political and cultural contexts to ensure further comprehension and appreciation of a valid work of art. Reading the poems in class by Chrystos instilled an influential awareness I e about how the power of poetry can reach people and activate mindsets through a strategic voice of force. As graphic as her poems are, they do not serve as aesthetic platforms that deliver you to your happy place, her work of art leaves a prominent message that is conducive towards delivering a strong testimony about her cultural and spiritual hardships. She opens the mind of the reader and draws a raw picture of her experiences and torments as a native in this intolerant country we call America. Such art that tears at the soul and depicts unpleasant imagery is a powerful form of activist art by bringing awareness to the people about violence and inequities upon Natives, often been covered up by white supremacist governmental officials. Art does not have to be beautiful to convey an influential message, in fact, art in its most vulnerable and raw form reaches the audience by leaving an relevant feeling emotional, effectively capturing a great amount of attention. The ethical effect of art, its importance to culture, and its place in the formation of character, had been done once for all by Plato; but here we have art treated, not from moral, but from the purely aesthetic point of view. † (Wilder 352) Understanding the elements that create such dramatic pieces of art enable the art critic to take in historical and political contexts to further establish an opinionated analysis of the work. Unlike Baraka’s hostile reviews of â€Å"Somebody Blew Up America†, Chrystos poems were well received, less radical and primarily focused on revolving themes of oppression and discrimination. In conclusion, critical faculty and fundamental elements are essential to analyzing a work of art. The world needs art criticism in order to truly value a mastery of skills relevant to the field. With the foundation of art criticism we can further the creations of great art to aspire to and behold its greatness. How to cite The Artist as a Critic, Papers

Virtue Ethics Aristotle and organisational

Question: Discuss about the Virtue Ethics for Aristotle and organisational. Answer: Introduction Ethics is an area of study and research along with a concept that determines and evaluates the moral and ethical correctness of an act on the basis of certain principles that have been defined on the ethical grounds (Britz, 2016). There are a number of different theories that have been developed to judge an activity on ethics and the same have been used to evaluate the issue in Operation Safe Skies. Project Background Occidental Engineering, an engineering firm has been working on a project termed Operation Safe Skies for producing a prototype of next gen air traffic control system and the same is in contract with the United States Federal Aviation Agency. The firm had bid extensively and had bid less than they should have to win the contract and the project team has build a prototype by working eighteen hours a day to live up to the expectation. However, Wayne Davidson, test engineer for the project has devised the presence of a critical defect in the build which says that the system will lose track of one or more aircrafts which may result in collision and other activities. The developers are sure that they will fix the bug in a period of one month. Deborah Shepherd, Project Manager is adamant to release the product with the bug as fixing the same would result in missing the deadline of the contract and the decision does not go well with Wayne. Ethical Analysis Theory of Consequentialism The theory of Consequentialism is an ethical theory that determines the ethical correctness of an act on the basis of consequences and implications that result from the same. If the consequences are positive in nature and result in the benefit of all the parties involved then it is termed as an ethically correct act (Bbc, 2016). There are two different set of activities that are involved in the issue and ethical dilemma of Operation Safe Skies. First and the foremost is the act that is being suggested by Deborah to go ahead with the launch of the product and rectify the defect later on. It will result in consequences that will include success for the Occidental Engineering by meeting the due deadline as per the contract. However, it may result in some of the negative implications that will be severe than the success of the firm. The implications may include the air collision of the aircraft and the loss of life and property as well. The act that is being suggested by Wayne includes the delay of the product which will result in loss of reputation of the organization but will be beneficial in terms of safety and security of the air traffic control system and the involved parties. As per the theory of Consequentialism, the activity suggested by Deborah is termed as ethically incorrect and the path recommended by Wayne is evaluated to be ethically and morally correct. Virtue Ethics The second ethical theory that has been applied to understand the ethical dilemma involved in the project is Virtue Ethics. This is the theory that has its principles on the basis of the character of the person and the parties that are involved. It suggests that happiness and care of self and fellows shall be the prime aim of life and an act that results in the fulfillment of the same is ethically correct (Hursthouse, 2016). In the project, Deborah is suggesting going ahead with the launch in spite of the presence of the critical bugs and her motive behind the same is the protection of the firm and happiness of herself and her team. However, she is well aware of the potential damages the defect may cause and has put aside the care for the aircraft society and the common citizens. Wayne on the other hand is suggesting delaying the launch and rectifying the defect in order to protect the loss of life and property. There are elements of care and happiness for all in the decision proposed by Wayne. As per the theory of Virtue ethics, the act of Deborah is termed as ethically incorrect whereas Wayne and his decision is evaluated as ethically correct (Bowden, 2016). Theory of Deontology The third theory that has been applied to the project of Operation Safe Skies is the theory of deontology. As per this theory, an act is evaluated as ethically correct or incorrect on the basis of its adherence to the rules and duties that define the same. More the adherence to the rules more is the ethical correctness as per this theory of ethics (Gaus, 2016). The primary rule of any project is to deliver the product as per the requirements that are specified with the presence of minimal or zero defects and to meet the deadlines as well. Deborah is sticking to the last objective with her decision and has missed out on the earlier two. If the product is launched with the defect, it will have a critical bug along with non-adherence to the initial set of requirements. Wayne on the other hand is following the ethical compliance along with the set of best practices as a test engineer. He has clearly pointed out the defect and its consequences. As per the theory of Deontology, Deborah and her decision stand as ethically incorrect whereas it has been evaluated than Wayne is correct on the ethical parameters (Nill, 2016). Australian Computer Society (ACS) Code of Professional Conduct As per ACS Code of Professional Conduct, there are six principles that must always be followed and get reflected in the activities of a professional. Public interest should be get at the top priority The activity must reflect an enhancement of the quality of life in the work done Honesty must always be involved in every single activity Competence must be an integral element Professional development shall be enhanced Professionalism in terms of integrity of the society must reflect In the act that is suggested by Deborah most of the principles of ACS Code of Professional Conduct are missing as she has put down the public interest and the element of truth by hiding the defect from one and all. Also, the quality of life and professionalism are missing from the decision that has been proposed. However, the act of Wayne stands as per the principles that are described above (Acs, 2016). Conclusion Operation Safe Skies is a project that includes the critical functionalities and has a set of requirements that must always be adhered to. The deadline of the project is also very critical as the missing of the same would result in some serious consequences. The ethical dilemma that is involved in the project has been evaluated on the basis of three different ethical theories viz. theory of Consequentialism, Virtue Ethics and the theory of Deontology. All of these three theories are based on different set of principles and methods to evaluate an act on the ethical grounds. However, all of these theories have the same end result and feedback. The act that has been suggested by Deborah, Project Manager has been evaluated to be ethically incorrect and the one that is recommended by Wayne, test engineer has been termed as ethically correct. There are alternatives that are suggested to minimize the gap that exists between the two decisions. Deborah can incorporate more number of resources in the development team who are aware of the project activities and can assist in the rectification of the defect. The same would result in the faster process and would also not cause a loss to the reputation of the firm by missing the deadline. There can also be legal extensions demanded for the delivery date as per the conditions and scenarios. The same may result in some penalties and punishments but would be bound by legal and regulatory policies. Communication is a key in all the project and the same can be utilized to have meetings and discussions with the external stakeholders and project sponsors to make them understand the implications of the defect with an assurance that the same will be completely rectified. References ACS,. (2016). ACS Code of Ethics. Retrieved 30 August 2016, from https://www.acs.org.au/__data/assets/pdf_file/0005/7835/Code-of-Ethics.pdf BBC,. (2016). BBC - Ethics - Introduction to ethics: Consequentialism. Bbc.co.uk. Retrieved 30 August 2016, from https://www.bbc.co.uk/ethics/introduction/consequentialism_1.shtml Bowden, P. (2016). Virtue ethics, Aristotle and organisational behaviour. Retrieved 29 August 2016, from https://www.unisa.edu.au/Documents/EASS/HRI/GIG/bowden-virtue.pdf Britz, J. (2016). TECHNOLOGY as a threat to PRIVACY: Ethical Challenges. Web.simmons.edu. Retrieved 29 August 2016, from https://web.simmons.edu/~chen/nit/NIT'96/96-025-Britz.html Gaus, G. (2016). What is Deontology?, Part One: Orthodox Views. Retrieved 29 August 2016, from https://www.gaus.biz/deontology1.pdf Hursthouse, R. (2016). Virtue Ethics and Human Nature. Retrieved 29 August 2016, from https://www.humesociety.org/hs/issues/v25n1-2/hursthouse/hursthouse-v25n1-2.pdf Nill, M. (2016). Deontology. Retrieved 29 August 2016, from https://cw.routledge.com/ref/ethics/entries/deontology.pdf.